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Want to Read. Download for print-disabled. Check nearby libraries Library. Share this book Facebook. Last edited by ImportBot. August 19, History. An edition of Principles of marketing Chapter 1 Marketing: creating customer value and engagement Chapter 2 Company and marketing strategy Chapter 3 Analysing the marketing environment Chapter 4 Marketing research to gain consumer insights Chapter 5 Sustainable marketing, social responsibility and ethics Chapter 6 Consumer markets and consumer buyer behaviour Chapter 7 Business markets and business buyer behaviour Chapter 8 Customer value-driven marketing strategy: creating value for target customers Chapter 9 Branding: developing strong brands Chapter 10 Products and services Chapter 11 Pricing strategies Chapter 12 Marketing channels Chapter 13 Marketing communications Chapter 14 Creating competitive advantage.
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Includes bibliographical references and indexes Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies.
Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing.
Reviewer: ufm - favorite favorite favorite favorite favorite - September 23, Subject: fantastic very well written book combining theory and practical examples. Books for People with Print Disabilities.
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